Reserve the "Reserve"
First and foremost, if you don't know what a "Reserve Price" on eBay is, read up on it here.
Here's my input on the whole "reserve" thing:

The idea of creating a reserve price in order to prevent your auction for selling less than you want is clearly understood. However, in the world of eBay, it is impractical. The mere sight of the dreaded "reserve not met" un-attracts nearly all potentials bidders, especially experienced ones. This is due to the fear of facing the unknown price, which often makes the buyer feel uncomfortable in any auction-setting.
It is understandable that you may not want to sell an item under a certain price. However, there is an easy alternative! If your item is not going for your desired price at the end of your auction, there is an option in your auction's "Action" drop-down menu named "End Item." This will end your current auction with no repercussions, and the auction then "dies" and thus, there is no winning bidder.

Hope this helps! --The eBay Fanatic a.k.a B.C. Peterson





